WE'RE AD PEOPLE. BUT WE'RE NOT “AD PEOPLE.”
It's one thing to say you're different. It's another to be different. Here's a sneak peek at some of the people you'll find at every other ad shop, but that you definitely won't encounter working with Minderbinder.
Jeffrey: Executive Creative Director
His beard has won more awards than you can name, and all for brands he's never “technically” touched. He's willing to impatiently explain color theory to you, but it's a waste of his time because you wouldn't get it anyway. And remember, it's not Jeff. It's Jeffrey.
Trev: Brand Planner
Degrees in Anthropology, Psychology, and Mixology. Doesn't often show up at meetings, but always shows up on invoices, and at $250 per hour. Doesn't say much, but when he does, it's usually about Maslow's Hierarchy of Needs.
Tiffany… or is it Brittany?: Account Director
She will say “YES” to everything and laugh at all your jokes. She's on time, on budget, and on to the next big account her agency wins, so don't grow too attached.
R.J.: Chief Technical Officer
Sure he can build your site. In Flash. In 2003. But he won't optimize it for mobile without substantial whining and plenty of exasperated sighs.
Sinjin: Associate Director of Social and Digital Media...or is it Senior Associate of Social and Digital Media?
He dropped out of MIT when he was 13...because it was too easy. He personally has more Instagram and Tumblr followers than you have dollars in your 401k. He'll build you an app, I mean, if that's what you want, even though they're boring, and lame.
The "Extended Team"
They need to be billable, you have a budget.......do the math.